Do you want to be #1 on Google?
Do you have well-written keyword-rich original content?
7. ORIGINAL CONTENT - Add as much original keyword-relevant content as possible. Not only does your content need to be relevant and well-written but it also needs to be original and meaningful to your site's visitors.
Search engines such as Google pay special attention to whether or not your site's content is unique and fresh. This type of content more useful to your visitors and is also given priority by the search engines. Duplicate content is penalized by most major search engines.