1. SSL CERTIFICATE - Make sure you have a ssl certificate on all pages. Everybody feels safer when a website is secure, especially if you are selling anything. This is also true for all of the major search engines who are understood to give a little more ranking power to websites with a valid ssl certificate. A SSL certificate can usually be purchased from your hosting provider for less than $100 per year.

Secure site certificates are also available from discount brokerages at a significant discount (~$29). You can even get one for FREE from the company "Let's Encrypt." If you have a good hosting company, they may offer automatic Let's Encrypt certificates for free.

2. PERFORMANCE TESTING - Is your site small, fast, and nice looking? Is it 100% mobile-compatible? Is the server and website configuration both good? You certainly don't want to have any errors on your site such as missing pages, server errors, or other misconfigurations. Fix any serious errors. You can check the health of your website with a number of free online tools such as GTmetrix and Pingdom. These tools and others will give you a good idea of what could be improved on your site.

We can fix errors or warnings and implement performance suggestions!

3. KEYWORD RESEARCH - Ranking #1 on Google for an obscure term does not help your business at all, and ranking for your company name or trademark slogan is almost automatic. The next step is to determine your target keywords. You can't seo optimize for words you don't know. Keyword research must be done. You can not seo optimize your site or pages if you do not know what terms to optimize for.

4. RANK TRACKING - Start tracking your keyword rank for your site. Once you have determined the best keywords for your business it's important to track your ranking progress. This will let you know how effective your optimization efforts have been.

We can track your position on Google and report your progress!

5. SITE OPTIMIZATIONS - Site optimizations can significantly improve your search visibility. There are dozens of common mistakes that we can help you identify and resolve. By increasing your search visibility for your keywords, your ranking will improve for all of the pages on your site.

We can optimize your website for maximum searchability!

6. PAGE OPTIMIZATIONS - On-site optimizations can be performed while creating each individual page, or existing pages and content can be reviewed and improved. Optimize your pages for the most valuable terms found in your keyword research. Title length, keyword density, headings, title & alt, are just some of the hundreds of ranking factors that can be addressed.

We can optimize your content for each of your target phrases!

7. ORIGINAL CONTENT - Add as much original keyword-relevant content as possible. Not only does your content need to be relevant and well-written but it also needs to be original and meaningful to your site's visitors.

Search engines such as Google pay special attention to whether or not your site's content is unique and fresh. This type of content more useful to your visitors and is also given priority by the search engines. Duplicate content is penalized by most major search engines.

8. SOCIAL MEDIA MARKETING - Usually one or two social networks is sufficient but some communities are on a dozen networks with 100K members or more. Get as many links on social networks as possible.

To become effective with social media marketing, you must create content which is created specifically for each social network. Only if your content is compelling and formatted correctly will it receive the attention and response that you're looking for. If done correctly, it will engage users and they will share your message.

9. LINK BUILDING - Links from authoritative websites. This can be difficult to achieve but the links will generally last for years. Get as many inbound links as possible.

We use proven methods for increasing your ranking potential on all search engines! Whether your website is built on Wordpress, Joomla, or something else, we can make it faster. Verifiable results!